Morlands & The Automotive Comforts Of Yesteryear
Since 1825, Morlands has strived to provide the very best sheepskin products, and like many companies, we change our product line throughout time to adhere to the latest trends, fashions and technological advances.
For example, if you happen to look through our history, you will find that Morlands once provided an array of sheepskin products for early motor vehicles, which included the likes of foot muffs, foot-warmers, motor sacks and motor rugs.
Although some of the items may sound a little silly, they were necessities during the early 20th century, at a time when cars weren’t as comfortable, cosy or as peaceful as they are today.
In fact, the first closed-bodied car did not even grace the road until 1910, and ushered out the era of the buggy. But thanks to this innovation, car designers were able to focus on the driving experience, providing lighting, heating and in 1914, power locked doors.
But what are foot muffs?
It might come as a surprise to some, but foot muffs are still a popular purchase today; although they are typically used as pushchair accessories for small children, keeping their feet warm during cold weather.
In the early days of the motor car however, they were an integral accessory for both men and women who decided to venture out in the middle of winter. Like all products that were part of Morlands’ portfolio, the muffs were handmade and available in a range of styles and colours.
For those who expected the weather to be particularly harsh, Morlands also provided “Avalon” Cose de Luxe footwarmers. Similar in design to foot muffs, footwarmers acted a lot like the hot water bottles of today, though were designed especially for the car.
In the Morlands trade brochure of 1911, they are described as containers of “extra strength” and are recommended for “warmth and comfort”.
The humble ‘motor sack’
Although they may not have the most appealing name, at the dawn of the 20th century, motor sacks were one of the biggest car luxuries of the time. Similar to sleeping bags, motor sacks were beautiful pouches that a person wore up to their waist, again with the desire of keeping them warm.
By looking through our yearly brochures, it is possible to gauge the changing trends of women’s fashion, from the somewhat formal attire of 1911 (see above), to the more jazzy and familiar trends of the roaring twenties (see below).
For those who didn’t find the need for motor sacks, Morlands also supplied a wide range of motor rugs for passengers who fancied a little more freedom on their journey.
It’s easy to see that the entirety of Morlands’ offering were made to the very same high standards that we maintain today. Technologies may have advanced to provide modern drivers with automatic, in-built comfort, but nothing can quite compare to the traditional comforts of yesteryear.