Morlands Celebrates Wool Week
In the last 5 years, wool has seen a boost in popularity, as big name designers and fashion labels from Yves Saint Laurent and Alexander McQueen to Vivienne Westwood have kitted out their Autumn/Winter runways with this most luxurious and comfortable of wool. Its embrace by the fashion world his down in small part to a campaign that started in October 2010, in which 50 sheep were brought for a day out in the big smoke, ushered into pop-up pastures along London’s Savile Row and around Selfridges department store.
The campaign sparked the annual event, Wool Week, supported by the Prince of Wales, which invites designers, retailers and the public to take part in wool-related crafts from knitting to felting. Over the past 5 years, we’ve seen the launch of a Wool House and a Wool School, and the concept has gone global, with Wool Weeks taking place now in Australia, Germany, the Netherlands, Spain, Korea, Japan and China. The Campaign for Wool not only seeks to promote the ethical values of wool craft and its many natural properties, but it also looks to educate and collaborate with the next generation of designers and artisans, to ensure that time-honoured traditional skills associated with the wool trade are kept alive.
At Morlands, of course, every week is a wool week, and with the clocks going back later this month, it’s a perfect time of year to get yourself a pair of wonderfully cosy, handmade sheepskin boots and slippers to see you through the coming months. Each designed and made in England, our luxurious wool-lined footwear is renowned for their artisan techniques of production and superior quality finish that makes them as stylish as they are comfortable.
To learn more about Wool Week and the Campaign for Wool, check their site here: